Privacy and POPIA
This notice describes how we collect, use, and protect your personal information in line with the Protection of Personal Information Act (POPIA), Act 4 of 2013 (South Africa).
1. Who we are
We operate the AgriLift platform, a marketplace connecting farmers with agricultural drone operators for spraying and related services. We are responsible for the processing of your personal information in connection with the platform.
2. What we collect
We collect information you provide when you register and use the platform, including: name, email address, phone number, and (for farmers) business name, address, and farm locations. For operators we also collect licence details (e.g. ROC, RPL, PCO), service area, and equipment information. We store job and booking data, messages between users, and payment-related information as needed to provide the service and comply with law.
3. Why we use it
We use your information to operate the platform (matching farmers and operators, processing bookings, payments, and communications), to comply with legal and regulatory obligations, and to improve our services. We do not sell your personal information to third parties for marketing.
4. How long we keep it and security
We retain your information for as long as your account is active and as needed to fulfil the purposes above or to comply with legal obligations (e.g. tax, dispute resolution). We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.
5. Your rights under POPIA
You have the right to: access your personal information we hold; request correction of inaccurate or incomplete information; object to processing in certain circumstances; request deletion where the law allows; and lodge a complaint with the Information Regulator of South Africa. To exercise these rights or for any privacy-related request, please contact us using the details below.
6. Contact
For privacy requests or questions about this notice, use the Contact page or email us at the address shown there. We will respond within a reasonable time as required by POPIA.